Current Events

May is considered "Motorcycle Awareness Month" across many parts of the country, and our Look Twice Save A Life awareness program is urging motorists to be aware of motorcycles on the nation’s roads and highways.

Motorcycle Awareness Month is a opportunity to call attention to the safety issues affecting motorcycle road riding, which in turn encourages motorists to stay alert for motorcyclists throughout the rest of the year.

As summer gets into full swing, many more motorcyclists will take to the nation’s roads and highways, so we implore motorists to be on the lookout for motorcyclists.

History of Motorcycle Awareness Month

Motorcycle Awareness Month was founded in the 1980's through efforts of the Motorcycle Riders Foundation (MRF). The National Safety Council, the top nonprofit organization for safety in the United States, took on and celebrated the event, which saw an increase in popularity.

Over the years, this important safety opportunity has grown to be supported by a number of other organizations and agencies, including the United States Department of Transportation, as well as many private companies. The purpose behind this initiative is to promote safe practices for motorcycle riders while increasing public awareness to reduce the number of motorcycle accidents and incidents on roadways across the United States.

As motorcycle accident fatalities have increased by 20% in the US over the last decade or so, Motorcycle Awareness Month comes as a vital and necessary way to reduce accidents, keeping everyone safe and sound. Learn more at: Look Twice Save A life

Learn more at Look Twice Save A Life